GUEST POSTING Will Change Your Blog's Fortunes

Guest posting is an amazing way to connect with other bloggers and to reach out to the blogging community around you. Yet so many people are hesitant to write guest posts because they require so much extra work. But I’m here to tell you that the work is well worth it.

In fact, I recently launched a guest posting marathon at my website and I’ve had fantastic results. I’ve been writing an average of 5 guest posts per day since I launched it.

Why would I put myself through that? Easy. Here’s four reasons that I write guest posts and these same reasons should motivate you to start writing some.

Backlinks

One of the great benefits of guest posting is the unique opportunity to create non-spam links back to your own website. One of the major factors that Google and other similar search engines uses in order to determine how valuable a site is are links to that site.

A website with the word ‘elephant’ linked to it six million times will probably rank well for the search phrase ‘elephant’. It’s always appropriate to place at most one or two links back to your site in an author’s note at the bottom of an article just like you see at the bottom of this one.

Exposure

One of the main reasons that many people don’t visit our sites isn’t because we don’t provide amazing content…it’s because they’ve never heard of us. Guest posting is a terrific way to get yourself out in front of a whole new audience. It’s terrific because people who’ve never heard of you before will have the opportunity to see what you are all about.

Credibility

There are 100 million blogs in existence today. Which ones get followed? The credible ones.

When people see other bloggers allowing you to blog on their sites then it adds the weight of that other blogger behind your credibility. It says to the world that this other blogger believes in you and is proud to have your material on their website.

Self-Improvement

I learned in college that writing is one of the best ways to learn about something that you’re unfamiliar with. It’s great because of the process of research, outlining, planning and then actually putting your ideas to paper. Despite what some others may recommend, I’m all about stepping outside my niche, learning something new, and writing a post on it. Guest posting is a great way to learn new subjects.

Now don’t put it off another minute. Contact one of your blogging buddies and put together a guest post for them. It’s well worth the time and effort.